7 Veterinary Marketing Ideas for January to Boost Engagement – AU & NZ

January is upon us, and it’s the perfect time to boost your engagement with pet owners and drive more business to your clinic! We’ve got you covered with a handful of creative veterinary marketing ideas and social media graphics, all of which you can use to connect with existing and potential clients online. With more engagement and information sharing, you’ll make it clear that your clinic is a top choice for veterinary expertise and care.

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For our UK and EU readers, check out our blog post on 6 Veterinary Marketing Ideas for January to Boost Engagement – UK & EU.

Use these 7 veterinary marketing ideas and social media graphics in January!

1. New Year’s Eve: A new year means it’s time for healthy habits and positive growth, but an increase in food and celebration can also increase risks to pets. You can use this time to share safety tips and remind pet owners about keeping dangerous foods and items away from their pets at all times, and to celebrate New Year’s responsibly. You can also encourage them to take advantage of the new year and form healthy pet parent habits, like ensuring consistent routines for their pets.

2. Walk Your Dog Month: January is Walk Your Dog Month! Share helpful tips on how pet parents can get the most out of their dog walks, and highlight the many benefits that daily walks provide for both dogs and humans. 

3. Train Your Dog Month: Engage with your community of dog lovers by sharing the importance of training their dogs! Plus, if your veterinary clinic offers training services, you can spread the word throughout the whole month of January! Consider incentivising new and potential dog owners to book appointments with you by offering discounts on training services and dog supplies.

4. Weight Loss Awareness Month: Overweight pets can experience serious health risks that lead to further complications down the road. It’s important to remind your pet parent community about the benefits of daily exercise, healthy eating, and preventative veterinary care to make sure each pet has a chance to live the long and healthy life they deserve.

5. Change a Pet’s Life Day: The 24th of January is dedicated to raising awareness about the importance of pet adoption worldwide. You can engage with potential pet owners by providing them with local shelters they can consider adopting from, or use this as a chance to market any training services you may provide to new pet parents seeking guidance. If you partner with local shelters, now is a great time to connect or remind your community!

6. Heat Stroke Awareness: With temperatures warming up, there’s never a bad time to remind pet owners about the dangers of heat stroke and dehydration. Share tips with your community on how to keep pets safe and cool during hotter days, and include instructions to give you a call or go to their nearest emergency hospital right away if their pet is experiencing symptoms of heat stroke.

7. Australia Day: If you celebrate Australia Day on the 26th of January, then feel free to use this social media graphic to wish your community a happy Australia Day!