10 Fantastic Veterinary Marketing Ideas for February! – UK & EU

February is just around the corner and will be here before we know it! Have you prepared your veterinary clinic for next month’s marketing campaign? If not, don’t worry—we’re bringing you ten creative ideas to inspire you and your team, along with several graphics you can use on your various social media channels!

Download them here!

Veterinary marketing ideas and social media graphics for February

1. Spay and Neuter Awareness Month: From preventing overpopulation to improving quality of life, let your community know about the importance of spaying and neutering their pets. There are many eye-opening facts like these that you can share with pet owners to raise awareness and boost your engagement throughout February. Plus, if your clinic offers spay and neuter services, now is a great time to consider promoting them!

2. Pet Dental Health Month: Keep your marketing efforts squeaky clean in February by refreshing pet owners on the importance of dental hygiene. Give your online followers tips on how to brush their pets’ teeth, and highlight the need for routine dental exams. Be sure to include a link in your social media posts so pet owners can easily book your dental services!

3. Golden Retriever Day: The third day of February is a Golden one! To celebrate this day with your community, post funny photos or interesting facts about Golden Retrievers and encourage your followers to share photos and memories of their own. 

4. World Cancer Day: The 4th of February is set aside for raising awareness about the benefits of early detection in treating cancer in pets. You can use your social media channels to share best practices on preventive care, and explain how routine wellness exams and regular check-ups can lead to effective diagnoses and more powerful treatment plans.

5. International Day of Women and Girls in Science: The United Nations General Assembly declared 11 February as a time for promoting fair access and involvement for women in fields related to science and technology. Get your clinic involved by sharing a few remarkable accomplishments that women have made in veterinary medicine worldwide, and invite your audience to participate in an open discussion within the comments of your social media posts.

6. Valentine’s Day: You don’t need Cupid to spread love this 14 February! Instead, use social media to connect with your online community and show your customers how much you value them and their pets. Take it a step further by reminding them about the dangers that chocolate and certain types of flowers can present to their pets, and the different ways in which pet owners can prevent these types of emergencies on Valentine’s Day. Make sure to show some love to your team members, too, and consider decorating your clinic to make your workplace even more fun and inviting!

7. Love Your Pet Day: Every day is a good day to celebrate pets, but especially on the 20th of February. You can get festive by sharing pet photos and memories of your happy patients, and encourage pet owners and clinic staff to join in by responding with their own pet pictures and stories! Remind your followers how important it is to remain an active participant in their pets’ health journeys, and that your team is always there to support them.

8. Walk Your Dog Day: Engage with existing and potential customers by exchanging photos and videos of dogs reacting to one of their favourite words: walk! 22 February is a great opportunity to share tips for dog walking, like explaining the health benefits of allowing dogs a few extra minutes to sniff their surroundings. If your clinic sells gear such as dog collars, leashes, and harnesses, you could also use this as a chance to promote your products.

9. International Polar Bear Day: Though these arctic friends may not be considered your typical patient, polar bears face a number of environmental challenges that risk impacting their population levels and overall quality of life. This 27 February, you can spread awareness about the need to protect polar bears by sharing informative videos, articles, or general facts about the negative impacts of climate change and politics. You may even think about promoting a specific veterinary service, and teaming up with a charity to donate a portion of your earnings for a set period of time.

10. World Spay Day: While the full month of February is dedicated towards raising awareness about the importance of spaying and neutering pets, the fourth Tuesday in February is World Spay Day. There are a number of life-saving advantages that come with spaying and neutering pets, so be sure to let your community know how important it is! If you offer spay and neuter services, this is the time to remind pet owners about booking an appointment with your clinic. Consider throwing in a promotion for new customers, too!

Our list of veterinary marketing ideas for next month has come to an end, but your February marketing plan starts now! If you’re looking for more inspiration to plan your marketing content, check out our customizable veterinary content packs.