It’s almost February, and now is the time to start planning your veterinary marketing campaigns for next month! But with so much to do in the clinic, it can be hard to find time to brainstorm a marketing plan. That’s why we’re bringing you ten veterinary marketing ideas you can use to promote your services and better engage with pet owners throughout February. Whether it’s celebrating Dog Training Education Month or participating in World Spay Day, our ideas and social media graphics can keep your team involved with every February festivity.
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Use these veterinary marketing ideas and social media graphics in February!
1. Pet Dental Health Month: You know how important dental hygiene is for pets, but unfortunately not every pet owner does. Throughout February, post on social media reminding pet owners about the need to keep their pets’ dental health up to date, and consider including helpful tips like how to brush their pets’ teeth. Use this as an opportunity to not only spread awareness about the importance of pet dental health, but also to promote services such as dental exams and teeth cleanings.
2. Dog Training Education Month: February is also the month of dog training! It’s a time for pet owners to learn how to better connect with their pets through structure, responsibility, and bonding. It’s a great opportunity for you to communicate the importance of strong relationships between pet owners and their pets, provide training tips, and recommend any training services you may offer or partner with.
3. Cat Health Month: Sometimes it’s hard to tell if a cat is sick or injured, which is why February is a month for raising awareness about maintaining cat health. Share vital health information with the cat owners in your community and highlight the importance of routine exams and check-ups. If you offer cat-specific services, let your followers know and include an appointment booking link!
4. World Cancer Day: In the pet community, 4 February is in honour of preventive care and how early detection can significantly improve the effectiveness of cancer diagnoses and treatment plans. Consider sharing best practices for maintaining pet health on social media, and offer ways pet owners can promote a better quality of life for their pet family members.
5. International Day of Women and Girls in Science: 11 February is a day to honour women’s equal access to and treatment within fields such as science, technology, mathematics, and engineering. You can highlight the amazing accomplishments women have made in veterinary medicine and related areas, and encourage your online community to join the conversation.
6. Valentine’s Day: The 14th of February isn’t just for humans—it’s for animals, too! Let your followers know how much you appreciate them and their pets by providing them with a discount for a specific service, or simply educating them on the dangers of pets ingesting chocolate and certain types of flowers. Make your clinic lobby more fun and inviting with decorations, and be sure to thank your staff for everything they do!
7. Love Your Pet Day: While there’s certainly never a bad time to show affection to pets, 20 February is the best time for giving them some extra love! That’s because it’s Love Your Pet Day, and you can get festive by posting cute pictures of pets and sharing loving memories with those you’ve served. Keep the good times rolling by inviting your followers to share photos and stories of their own pets!
8. Walk Your Dog Day: If “walk” is a dog’s favourite word, then 22 February must be their favourite day! Unleash your knowledge on Walk Your Dog Day by sharing things like best practices for walking dogs, the benefits of a consistent walking routine, and how a little additional sniffing time can significantly stimulate a dog’s mind.
9. International Dog Biscuit Appreciation Day: On second thought, perhaps this holiday is a dog’s favourite day. Give all your biscuit-loving dog friends a shout-out on 23 February by uploading funny photos of dogs enjoying their tasty treats, and sharing recipes for dog owners to create their own homemade biscuits. Encourage your community to follow up with their photos and baking results so you can see for yourself!
10. World Spay Day: Falling on the fourth Tuesday in February, World Spay Day helps to raise awareness about the benefits of spaying and neutering pets. From a decrease in cancer risks to maintaining pet populations, you can share life-saving tips with your followers and even include a link to book a spay or neuter appointment at your clinic.
Need help creating your own February marketing plan, or want some additional inspiration? The Vetstoria team is here to help! We have plenty of veterinary marketing ideas you can use for any given month, and can provide you with all the social media graphics you need to stand out online and boost your engagement with pet owners. Reach out to us anytime!
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