Australia Edition: 5 Veterinary Marketing Ideas for the Month of May

Effortlessly enhance your veterinary marketing this May with these five engaging ideas and captivating social media graphics! From observing Dog Anxiety Awareness Week to celebrating Mother’s Day, we’ve got a pack full of ideas to help you easily connect with your community throughout the month.

Download them here!

Use these veterinary marketing ideas and social media graphics in May!

1.  Dog Anxiety Awareness Week: The first full week of May each year (5–11 May 2025) is for spotlighting an often overlooked issue, and helping pet owners better understand and address anxiety in their dogs. Our canine companions are complex, and recognising the signs of anxiety is crucial for their well-being. Your veterinary team can support this cause by creating educational materials to display in the clinic, sharing useful facts and information on social media, and hosting an informational online session on dog anxiety and treatment options. You may even consider offering discounts on anxiety-related products or services during the week.

2. World Donkey Day: 8th May is a day to acknowledge the importance of donkeys globally, and promote their overall well-being. Your veterinary team can observe this occasion by using social media to share educational material about the significance of donkeys in various cultures and communities, best tips for proper donkey care, and responsible handling practices. Engage your followers by asking if they have donkeys of their own, and invite them to share photos in the comments!

3. Mother’s Day: Show appreciation for both human and pet mums this 11 May! Increase engagement with pet owners on your social media channels by sharing heartwarming stories, photos, or memories of pet mums and their pet family members. Think about offering a pet-related prize for the most touching story, and consider partnering with local shelters or rescue organisations to further promote responsible adoption and ownership.

4. World Bee Day: Celebrated on 20th May, World Bee Day presents a perfect opportunity to educate your community about the critical role bees and other pollinators play in our planet. Engage pet owners by sharing information on how to support bee populations, such as maintaining flower and garden beds, and other tips for promoting a bee-friendly environment. To create even more buzz, consider offering a special promotion (like free flower seeds or garden tools) to pet owners who book online appointments on or around this day.

5. World Turtle Day: 23 May is a great time to spread word about the significance of protecting turtles and their habitats. You can get involved with your community by partnering with or starting a fundraiser for a local turtle sanctuary, and promoting responsible turtle care by sharing turtle tips and facts on social media. Help pet turtles step out of their shells by running an online turtle photo contest, and offer a first-place award with a turtle-themed giveaway or discount of sorts.

That brings our May veterinary marketing inspiration to a close, but you can always reach out to the Vetstoria Team or download the 2025 Pet Holiday Calendar for more veterinary marketing ideas all year long!