6 Veterinary Marketing Ideas for January to Boost Engagement – UK & EU

January means a new year is upon us, making it the perfect opportunity to share informative veterinary marketing content to boost your engagement with pet parents!

From National Obesity Awareness Week to National Fun at Work Day, January is filled with meaningful and exciting holidays that you and your veterinary team can participate in to show how much you value your community. Even better, we’ve got you covered with fresh marketing ideas and creative social media graphics to help you attract, retain, and engage more pet parents throughout the month!

Download them here!

For our Australian and New Zealand readers, check out our blog post on 7 Veterinary Marketing Ideas for January to Boost Engagement – AU & NZ.

Use these 6 veterinary marketing ideas and social media graphics in January!

1. Go the extra mile: January is Walk Your Dog Month, and you can show dog parents how invested your clinic is in their pets’ health journeys by highlighting the importance of walking their dogs on a regular basis! Share tips for safe walking practices on your social media to instill healthy habits in dog parents, and ultimately promote healthy lifestyles for their furry family members.

2. Ring in the new year: New Year’s resolutions are a great way to connect with pet owners by promoting positive changes in their pets’ lives. You can provide them with tips for bonding with their pets and keeping them healthy, whether it’s learning a new trick or establishing a consistent exercise routine.

3. Promote positive health: National Obesity Awareness Week begins on the 10th of January and ends on the 16th of January, and your clinic can further show support for positive pet health during this time! Share helpful tips and best practices with pet owners for better managing their pets’ weight and energy levels on a regular basis, and highlight the importance of preventive veterinary care.

4. Crack open your creativity: Squirrel Appreciation Day is on the 21st of January, and you can show your nutty side to pet owners by joining in on the celebration! This day was put in place to promote a more positive attitude toward our squirrel friends worldwide. Use this time to showcase their unique behaviors, lifestyles, and benefits—like how they assist in maintaining pest populations and even help to support pollination!

5. Cheers to the Chinese New Year: Celebrated on the 29th of January, the Chinese New Year is a two-week festival that marks the start of a new year on the traditional Chinese calendar. You can join in on the festivities by expressing your gratitude for your veterinary community, and wishing everyone good luck in their fresh start to a new year!

6. Have some fun: Everyone enjoys the 31st of January, because that’s when we celebrate National Fun at Work Day! This is a time set aside to acknowledge the hard work different professionals accomplish nationwide, providing colleagues with a chance to relax their shoulders and not take things so seriously. From hosting in-office lunch parties and playing games to wearing costumes and having a scavenger hunt, there’s a lot you and your team can do to have some fun at work and strengthen your connections!