Customer Story
We already use Vetstoria’s online booking - using them for websites was easy!
4400+
Appointments booked
44%
OOH (Out of hours booking)
~2000
appointments booked via the Vetstoria widget on the website
(This data is from January 2024 to December 2024)
The challenge
Abbeyville Veterinary Hospital’s outdated website was difficult to update, not mobile-friendly, and lacked an easy way for clients to book appointments. They needed a modern website that improved client experience and integrated seamlessly with online booking to reduce phone calls and streamline scheduling.
The solution
They implemented Vetstoria’s Websites & Online Booking, enabling:
✅ A fresh, mobile-friendly website with easy navigation
✅ 24/7 online booking, reducing manual scheduling
✅ A floating booking button for seamless client access
The results
🗓️ 4,400+ appointments booked, with 2,000 via the website
☎️ Fewer phone calls & emails, easing staff workload
💸 More appointments & revenue from easier scheduling
Danielle Williamson, who has been with the clinic for nearly three years as Practice Manager, shared that Vetstoria’s online booking has been in place throughout her tenure. While she had heard about the overwhelming phone call volume, one thing she was certain about was the need for a new website—and Vetstoria was the perfect solution!
'We already trusted Vetstoria for online booking, so using them for websites was an easy yes'
After realising that the clinic needed a new website, Danielle began researching website providers. Vetstoria reached out about their new website service—a case of perfect timing.
“Since I started here, I wanted a new website. Our previous one was outdated, difficult to update, and not mobile-friendly. It wasn’t practical, and adding new employees or making changes was a hassle. After reviewing your pricing and how everything worked, it was an easy decision—especially since we already trusted Vetstoria for online booking.”
'Our website now feels fresh!It has definitely modernised our brand.'
Danielle Williamson described the new website as fresh and modern, significantly enhancing the clinic’s brand. Most importantly, it is now fully mobile-friendly, a crucial improvement as many clients browse on their phones.
“I also love how the information is structured now. The content is similar to before, but the way it’s presented is much more user-friendly. There are moving elements, interactive sections, and no overwhelming blocks of text. It just feels more modern.”
"The website now feels fresh! It has definitely modernised our brand. The design is more relevant and engaging, with fresh colours and a sleek look. Most importantly, it’s mobile-friendly, which is huge because so many people browse on their phones."
"The website now feels fresh! It has definitely modernised our brand. The design is more relevant and engaging, with fresh colours and a sleek look. Most importantly, it’s mobile-friendly, which is huge because so many people browse on their phones."
'Vetstoria’s online booking floating button makes it easy for clients to book wherever they are on the website.'
Danielle confirmed that Vetstoria’s online booking widget has made appointment scheduling much easier for clients. The floating button allows pet owners to book from any page, ensuring a seamless experience.
"The floating button means clients can book an appointment from any page they’re on, which is exactly what we want. The whole point of the website is to provide information and make booking easy."
Regarding client attraction, Williamson believes the new website has had a positive impact.
“In my opinion, the website helps with client attraction too. The fact that it’s modern and mobile-friendly definitely makes a difference. If a website is clunky or hard to navigate, people might leave and go somewhere else.”
'Vetstoria websites’ pricing is value for money. Plus, they handle all the updates for me.'
Danielle shared that she initially explored local website providers but found their pricing to be excessively high. In contrast, Vetstoria’s service was the perfect fit for the clinic’s needs.
"We looked at several providers before, and the pricing was excessive and over our budget. Vetstoria’s service is perfect for what we needed. Plus, I don’t have to manage the backend myself—I just email the team, and they handle updates for me. That alone saves me so much time."
'Vetstoria's online booking has definitely reduced the number of phone calls and emails coming into the practice.'
Abbeyville Veterinary Hospital started using Vetstoria’s online booking before adding websites. Danielle shared that while the clinic still receives quite a few phone calls, she believes the volume would be significantly higher without online booking.
“In Ireland, people value personable contact, so some clients still prefer to call and speak with our team. While we continue to accommodate those who like to ring the clinic, I’ve heard in conversations how overwhelming it was before we implemented Vetstoria’s online booking.”
“Now, it has significantly reduced the number of phone calls and emails coming into the practice, making day-to-day operations much more manageable.”
'Vetstoria reduces stress and allows our receptionists to focus on clients who need additional support.'
Danielle noted that Vetstoria’s online booking has significantly improved workflow and made daily operations much easier. Online booking has been a game-changer for clients who prefer the convenience of scheduling appointments digitally. For the reception team, it has been particularly beneficial.
“It has made things much easier and has definitely assisted with our workflow. Online booking has allowed us to cater to clients who prefer the convenience of booking online.”
"For our reception team, it’s been a great help. Every appointment that gets booked online is one less they have to schedule manually. That reduces stress and allows them to focus on clients who need additional support."
"For our reception team, it’s been a great help. Every appointment that gets booked online is one less they have to schedule manually. That reduces stress and allows them to focus on clients who need additional support."
'Vetstoria has reduced the volume of phone calls our receptionists have to manage, which makes their workload more manageable and reduces stress.'
'Vetstoria is so customisable and we are very happy with it.'
Danielle highlighted how customisable Vetstoria’s online booking system is, expressing her satisfaction with its flexibility. She specifically praised the support from Dr. Julien Poublon, noting that he responds almost immediately or within the same day and takes swift action on requests.
“The responsiveness from Dr. Julien is particularly important to me, as I value efficiency in managing tasks.”
"He even reviewed our online booking system about a year ago and suggested improvements. He helped simplify the process, making it easier for our clients to use. I love that we can tweak and adjust it based on our needs."
When asked about the impact of online booking on the veterinary team’s workflow, Danielle confirmed that it has been highly beneficial.
“One key benefit is that the clients provide detailed information when booking, allowing vets to prepare in advance. Plus, adjustable time slots ensure efficient scheduling without extra workload for reception.”
'Personally, I love the website! But for online booking, I think the ease of use and customisation are my favourite aspects.'
'Our staff love Vetstoria and actively direct clients to use it.'
Danielle explained that minimal training was required for clinic staff at Abbeyville Veterinary Hospital. As long as they understand how the practice management software (PMS) works, the integration with Vetstoria is straightforward and easy to use.
"Our staff love Vetstoria! They actively direct clients to use it, and our social media manager frequently includes the online booking link in posts and ads. This really helps with marketing and client engagement. The staff required minimal training as it’s very straightforward."
'In 2024, 44% of our bookings came after hours!'
For Abbeyville, Vetstoria has been key to attracting and retaining clients. Danielle shared that integrating online booking into marketing makes it easy for new clients, while 24/7 access ensures existing clients can book anytime, enhancing convenience and loyalty.
When asked about the impact on business profitability, Williamson stated that she is certain that 24/7 online booking leads to more appointments and increased revenue.
“Does it help with profits? Yes, 100%. I know that providing clients with an easy, 24/7 booking option leads to more appointments and revenue. In 2024, about 44% of our bookings came after hours!”
"Vetstoria helps attract and retain clients. Adding the booking link to marketing makes it easy for new clients, while 24/7 online booking offers convenience, allowing existing clients to schedule anytime without waiting for the clinic to open."
"Vetstoria helps attract and retain clients. Adding the booking link to marketing makes it easy for new clients, while 24/7 online booking offers convenience, allowing existing clients to schedule anytime without waiting for the clinic to open."
'I would 100% recommend Vetstoria! The customer service is fantastic, and I love how customisable everything is. Vetstoria works with you to create exactly what you need, rather than offering a one-size-fits-all solution.'
Vetstoria’s real-time online booking drastically reduces phone calls and keeps you in control.
Book a free demo with us today and see how we can help you grow!
Danielle Williamson, Practice Manager | Abbeyville Veterinary Hospital
Danielle joined the Abbeyville team in 2022. With more than 8 years of managerial experience across many different sectors, she has learned that her passions lie in customer service, both with people and with your fur babies of course! She is best described by her friends as ‘The crazy cat lady’ where she has a cat at home, once belonging to her nana, called Brigid. In her free time, Danielle can be found horse riding, hiking, working out in the gym, and rock climbing!
